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Conor McGregor, UFC 200 and the tweet that started a war.

It all began with a tweet. Less than 150 characters were enough to send the MMA world into turmoil, the McGregor effect in action. Here are the now infamous words,  165,770 retweets later: ‘I have decided to retire young. Thanks for the cheese. Catch ya’s later.’ – Conor McGregor. The immediate reaction was one of amusement mixed with a dash of bewilderment. It wasn’t long before various sources were confirming that it wasn’t a joke. Something was going down up in Iceland. Later that night, UFC president Dana White went on live television to announce that he was pulling Conor McGregor […]